I sometimes get comments like "Please separate your tweets about social situations from photos of stones" or "Please avoid talking about politics." Most of the reasons are along the lines of "I don't want people to think that I agree with your political stance," "I don't want people to dislike jewelry because of it," or "I just want to look at beautiful things."
There are many different types. My answer is "You don't have to choose if that's the case." There are many brands that only show pretty photos. The jewelry is also very cute, so I recommend it.
However, I believe that "being yourself" cannot be protected by only delivering beautiful and good-sounding products. And customers have the freedom to choose jewelry. Please use that right. I am a jewelry brand, but I will also say "Let's go vote."
I don't think design is just about making something beautiful. It's about thinking about what kind of world you want to be in, what kind of situation, and where you want to be wearing it tomorrow, and what kind of things you want to laugh and talk about and be happy about. Why can't jewelry designers talk about the world?
I don't want my customers to please me. I just want them to think with me. About the world. I would be very happy if they could have my creations by their side at that time. But that's all. Simple design is not nothing. It is the courage to choose a single line with intention.
(From Twitter on January 7, 2019)
*Quotes have been deleted. Typos that were difficult to understand due to character limits have been corrected.
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